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Public Affairs Department


• Overall Management of Media Relations
• Corporate Communications (mergers, acquisitions, new partnerships, etc.)
• Administrative Issues (budget, salaries, etc.)
• Oversight of External Media Representation (Klores, Rubenstein, Carol Rubiano)
• New Story Development
• Crisis Management
• Emergency Preparedness (assisted by Rebecca Spitz and Elizabeth Dowling)
• Emergency Medicine (assisted by Rebecca Spitz and Elizabeth Dowling)
• Drug, Alcohol and Addiction Services (assisted by Richard Bory under Psychiatry service line)
• Liaison to Government/Community Affairs
• Special Projects, as needed


Rebecca Spitz
Associate Director, Public Affairs/Media Relations
(212) 523-4044

• Continuum Cancer Centers of New York - includes The Beth Israel Cancer Center, breast cancer programs, radiation oncology programs, hematology/oncology services, Institute for Head, Neck and Thyroid Cancer (BI), etc.
• Cardiac Care -- - includes the Continuum Heart Institute at Beth Israel, Mount Sinai St. Luke's and Mount Sinai Roosevelt cardiac programs, cardiac surgery, Inner Imaging venture, cardiac research and cardiac rehabilitation programs
• Emergency Rooms (with Elizabeth Dowling)
• Emergency Preparedness ( Elizabeth Dowling)
• Pulmonary Medicine/Critical Care Medicine
• Gastroenterology/Endoscopy
• Otolarynogology-ENT (excluding those services under the INN)
• Infectious Diseases/Influenza


Elizabeth Dowling Steinke
Assistant Director, Public Affairs/Media Relations
(212) 523-4047

• Neurosciences - includes the Hyman-Newman Institute for Neurology and Neurosurgey (INN), Center for Endovascular Surgery, Departments of Neurology and Neurosurgery, Headache Institute, Vascular Birthmarks Institute, stroke prevention programs, movement disorders programs, epilepsy programs, Neurobehavioral and Alzheimer’s Center, etc.
• Orthopedics – including Physical Medicine and Rehabilitation/Sports Medicine, Spine Institute (BI), hand surgery programs (BI & Mount Sinai St. Luke's and Mount Sinai Roosevelt), etc.
• General Surgery – including bariatric surgery, transplant surgery, simulation labs, etc.
(with Richard Bory)
• Friedman Diabetes Institute (with Shore Fire Media)
• Crime Victims Treatment Center (Mount Sinai St. Luke's and Mount Sinai Roosevelt)
• Emergency Rooms
• Emergency Preparedness (with Rebecca Spitz)
• Development Special Events
(with Richard Bory)

Richard Bory
Media Coordinator
(212) 523-6069

• Maternal-Child Health - includes the Departments of Pediatrics and OB/GYN
• Psychiatry
• General Surgery – including bariatric surgery, transplant surgery, simulation labs, etc. (with Elizabeth Dowling)
• Obesity Research Center and associated programs and research activities
• Dermatology
• Continuum Center for Health and Healing, Department of Integrated Medicine (BI) and related programs
• Nursing (with assistance from Carol Rubiano)
• Drug, Alcohol and Addiction Services (under Psychiatry service line)
• Infectious Diseases/Influenza (with Rebecca Spitz)
• Development Special Events
(with Elizabeth Dowling)
• Volunteers


Stephanie Sherman
Public Affairs Assistant
(212) 523-7772 - main office number

• Can find PA staff when they can’t be reached at their office numbers
• Day-to-Day Maintenance of Print and Media Clips
• Monthly Media Reports
• Boards of Trustees Media Reports
• Assistance on Video/Photo Shoots
• Assistance on Special Events

Carol Rubiano
Public Relations Consultant for several Beth Israel programs
(212) 580-9706

• Beth Israel
• The Karpas Health Information Center
• Phillips Beth Israel School of Nursing
• The Armstrong Center for Music & Medicine
• Assists public affairs and marketing on special projects on an as-needed basis

Jean Thomas
Director of Public Affairs and Marketing- The New York Eye and Ear Infirmary of Mount Sinai
(212) 979-4274

Day-to-Day Management of NYEE Media Relations, including the following key programs and services:
• Ophthalmology
• Otolaryngology
• Reconstructive and Plastic Surgery
Issues pertaining to Infirmary staff and patients
NYEEI niche marketing
Website content (for www.nyee.edu)

Shore Fire Media
Mark Satlof, Senior Vice President
(718) 522-7171

This agency handles media opportunities for the Friedman Diabetes Institute at BI
(In partnership with Elizabeth Dowling)

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