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Heritage Initiative
The Heritage Initiative was founded and is managed by Richard Friedman, MD, director, and Alex Sino, vice-president for physician services, patient access, and business development. Its primary goal is to promote cultural sensitivity to the Jewish community at all Beth Israel inpatient and outpatient sites and provide services that will enhance Bikur Cholim and Hatzolah ambulance volunteers with their tireless efforts to save lives and provide special care for ill individuals. For more information on our unique patient navigator program at Beth Israel Medical Center, please contact Richard Friedman, MD, at (917) 710-4896 or patient navigators Joseph Deutsch at (917) 509-4441 or Dov Jacob at (917) 886-3865.
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